strategic advisory
undrstory
what's your undrstory?
most people look at the canopy.
we read the roots.
strategic advisory
what's your undrstory?
most people look at the canopy.
we read the roots.
we work with founders to diagnose hidden organizational and strategic misalignment that's slowing growth — across team, product, and decision-making.
undrstory is for founders who are pouring everything in — executing the playbooks, running the reorgs, adopting the tools — and still feel like the results aren't matching the effort.
like there's a drag they can't name. a ceiling they can't break through. a vision that keeps almost landing but doesn't.
the launch that didn't take off.
the new product that didn't change the game.
the partnership that didn't propel the business.
the reorg that almost worked.
the current running underneath every meeting that no one can quite name.
that gap rarely lives where you're looking. it lives in what nobody's saying out loud. in the structure that looks right but doesn't move.
we find it. we name it. and we help you build from there — intentionally, regeneratively, from the ground up.
direct by nature. always on your side.
in a forest, the understory holds the highest biodiversity. the most life lives beneath what's visible.
regenerative by designthe work
entry point
the canopy walk
$500
a two-hour strategic call for founders who feel the drag but can't name it yet. you share the view from the top. we read what's underneath.
requires pre-work submitted before the call — the more honest, the better the read. deductible in full from the ground truth if you decide to go deeper.
the first experience of the undrstory read. no commitment required.
six-week diagnostic — one client at a time
the ground truth
$9,000
a full immersion into what's actually happening beneath the surface of your business. we sit in the rooms, meet the people, read the currents, and name what no one else has named.
this is not an audit. it is a read — of the dynamics, the gaps, the things people feel but won't say. if you already know you're ready, you can start here directly.
this often results in
duration adjusts to complexity. one client at a time — always.
ongoing advisory — by invitation
the mother tree
retainer
an ongoing advisory relationship for founders who've completed a canopy walk or ground truth. because real tending requires knowing the roots first.
canopy
$1,500 / month
weekly call. steady presence. the read maintained over time.
roots
$3,000 / month
up to 3 calls/week + 10 emails. for founders in active moments who need real-time access.
available to canopy walk and ground truth clients only.
for early-stage founders: board and advisor arrangements considered on a case-by-case basis. structured separately with equity participation.
what people say
i honestly don't know where to begin in saying thank you. with you, i've always felt that i had someone in my corner — someone who truly advocated for me and cared about my growth. you've seen me at my worst, even in tears, yet i never once felt judged.
— G.
thank you for every time you became a sounding wall and still maintained such admirable composure. your grace and ability to prevent a trickle down effect was so appreciated. i worked for almost two years doing almost only reactionary work — and what a breath of fresh air it was to come under your management.
— S.
being on your team is what made it so easy to show up to work each day. i really appreciate how you've set us up for success going forward.
— R.
any time i had a question or needed guidance you always took the time to explain things and keep me in the loop. you're so authentic, genuine, and understanding — which is not easy to find on a leadership level at any company.
— B.
the founder
founder, undrstory
Ally has a pattern-recognition instinct that runs deeper than any role she's held. she reads the current running underneath — the dynamics no one's naming, the gap between what a business says it's doing and what's actually happening at the roots.
this isn't something she was trained in. it showed up early — as an athlete, a friend, a teammate — and it's never left. the thing people thanked her for after she'd already left. the thing every chart, every assessment, every honest conversation keeps pointing back to.
Ally has run operations and product at high-growth startups. she's launched international offices, opened new markets, integrated acquisitions, built AI systems, and reorganized departments — several times over. she's redesigned onboarding programs, opened a wine bar, hosted wellness retreats, and been boots on the ground across industries most advisors have only read about.
the read is only useful if it's delivered with care. both are true here.
undrstory exists because founders deserve someone who will tell them the truth — with no agenda, no fear, and no interest in being polite at the expense of being useful.
direct by nature. always on your side.
ready to begin?
two hours. one honest read. $500.